
In this economy, consumers of music seem to be straying from typical $20/album purchase and have turned to new ways of acquiring music. While some chose to
illegally download desired music on programs such as LimeWire, others opt to safely and legally purchase music online. Facilities such as Itunes and Amazon allow users to download a wide array of music, but it comes at an expense. A typical download on Itunes is priced at .99 cents, while some higher quality files have spiked to $1.29. This trend can only compile into a mass rising of music media.
So where do we go from here? Luckily, a company called
GoMusic.ru answers the age-old question of where to get the most bang for your buck. It's purpose as an online music downloading forum based from Russia provides
hundreds of thousands of musical talent in several genres, available to any consumer worldwide. The cite provides songs in MP3 format, averaging to fifteen cents per song. A quick register procedure is mandatory for downloading, including account activation by cre
dit card, PayPal or phone. Purchasing songs varies from mainstream companies (i.e.: Itunes) in that you purchase a credit towards the cite (max. of $30 for first payment with increments of $10 or more after the first credit) and after each purchase, the credit is deducted from the total amount initially set, instead of a song-by-song payment.

GoMusic has be licensed by the Russian copyright organization FAIR, entitling the cite to legally offer music by all artists from all labels. The songs lack any digital rights management, which makes them compatible to any MP3 player, including the Ipod. It offers audio books and music files in Russian and English, which are priced way below Itunes (songs averaging 15cents per song). For example, The Great Gatsby audio book is $16.95 on Itunes, whereas GoMusic offers
the same file for $4.50. Furthermore, the newest
Kings of Leon album titled "Only By The Night" is sold for $11.99 on Itunes, and sold for eighty-nine cents on
GoMusic. This allows users to purchase and download songs at a more economical rate without being illegal. Furthermore, the cite is extremely easy to navigator, with no advertisements or clutterin
g around the purchasing tabs and a quick and easy registration procedure.
Fifty percent of the profits of the downloads are given to the artists. While the downloads are priced at a lower price, this gives the user an incentive to support the artist and purchase more music and raise awareness to their music. The main asset to
GoMusic is the pricing of their files. With an 84% decrease in the price of their music, the website provides a huge incentive to register and utilize their cite. You can also access your downloads on different computers by logging in to your personal account and re-downloading the song at no additional fee. This creates a “
killer app” for the cite in not only sharing files, but also in the event of a computer failure, you can re-access your purchased and downloaded music through the archive. Furthermore, having a registered account under an established website legitimizes the purchasing of music at a lower rate, making the cite less controversial and illegal. While
GoMusic’s “weakness” is that it does not allow for a song-by-song purchase, it is likely that a consumer of music will purchase more than $30 worth with little difficulty. Due to the credit charge at the beginning of registration and continuing throughout the users activity, this set-back pertains to only those who wish to download minimal amounts of music, versus those who wish to buy entire compilations of artists.
Companies like Itunes and LimeWire pose as a threat due to their notoriety among music downloaders. With brand names that are highly functional, it can detract from the buzz surrounding smaller companies such as
GoMusic. Itunes provides a mass service that is easily downloaded to any Mac purchaser, followed by a direct connection to an Ipod or Iphone purchase. This gives Mac users an incentive to continue to use a level medium of media sharing without any worries of a dysfunctional or illegal download. LimeWire provides a free se

rvice to it’s users, however remains illegal to those who use it. While this does provide an incentive for people to switch over to a legal medium, it does require a minimum credit of $30 while LimeWire is a free service.
However
, I believe GoMusic has a shot at becoming a well-known and highly recognized company. The cite offers wide variety of albums that may not be found on any other music downloading cite while providing consumers with the newest releases. With a competitive pricing edge and stored archive of all your purchases, the cite allows users to freely access and re-download music files, whereas threats such as Itunes lack the ability to do. This is a very exciting and interesting take on music sharing, and GoMusic is absolutely a company to look out for.